Salesforce and Hero FinCorp Transform Loan Processing With Artificial Intelligence-Driven Automation

Salesforce and Hero FinCorp have joined forces to transform loan processing through artificial intelligence-driven automation. By deploying Agentforce, Data 360 and MuleSoft, Hero FinCorp has improved two-wheeler loan turnaround time by 72 per cent, reduced processing errors and expanded efficient credit access across India.

 

Salesforce, the world's leading Agentic Customer Relationship Management platform, has partnered with Hero FinCorp, a diversified Indian non-banking financial company, to modernise loan processing through Agentforce. The collaboration has significantly accelerated credit access for first-time buyers, strengthened dealer relationships and delivered measurable improvements in customer satisfaction and operational productivity.

Hero FinCorp has implemented Agentforce, Data 360, MuleSoft, Agentforce Sales and Agentforce Service to establish an integrated ecosystem for intelligent lending operations. Through Agentforce, the company has automated critical pre-sanctioning and post-sanctioning processes, including document extraction, application validation, Permanent Account Number and Aadhaar verification, credit and banking checks, electronic signature initiation, document processing and loan disbursal. The system is enabling faster and more efficient lending operations at scale.

Data 360 consolidates Salesforce and external data sources to provide a trusted foundation for automation, while MuleSoft connects government verification systems, financial institutions and document repositories through application programming interface-led integrations. Agentforce Sales and Agentforce Service support customer engagement and operational workflows across the lending journey. Together, these technologies are helping Hero FinCorp accelerate loan approvals and enhance experiences for customers, dealers and employees.

The company has recorded a 72 per cent improvement in loan turnaround time for two-wheeler financing, with 92 per cent of applications now processed through Agentforce-enabled workflows. Hero FinCorp has also eliminated 77 per cent of Not In Good Order cases at the sales stage, reducing rework and delays while creating a smoother and faster experience for customers and dealers. The platform currently supports 6,461 dealers across India. These improvements are helping the company address rising demand with greater agility, strengthen dealer relationships and expand access to credit nationwide.

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Commenting on the partnership, Abhimanyu Munjal, Managing Director and Chief Executive Officer of Hero FinCorp, said the company is using artificial intelligence, data and digital innovation to transform the way customers access credit. He stated that technology-driven improvements in speed, efficiency and customer experience remain a strategic priority as the company scales operations and advances financial inclusion across India.

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He said the collaboration with Salesforce supports this vision by streamlining key stages of the lending lifecycle and substantially reducing turnaround times. According to him, the initiative marks an important milestone in building a more agile, data-driven and customer-focused lending platform capable of serving customers and dealer partners at scale while supporting sustained and responsible growth.

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Mankiran Chowhan, Managing Director of Salesforce India, said evolving customer expectations and the need for faster and seamless experiences are making artificial intelligence a strategic enabler for the future of financial services. He said Hero FinCorp is leading this transformation by using Agentforce, data and automation to redesign loan processing and unlock higher levels of efficiency, scalability and customer service.

He added that the company's approach demonstrates how organisations can deploy trusted artificial intelligence to modernise core business operations while remaining focused on improving customer service. He said Salesforce is proud to support Hero FinCorp as it drives innovation and expands financial access across India.

The partnership builds on Hero FinCorp's long-standing Salesforce ecosystem with support from Salesforce Professional Services and Signature Success. After developing and launching its first artificial intelligence agent within three weeks, Hero FinCorp is now using Agentforce Builder to explore loan-processing agents for business loans, loans against property and car loan divisions. The company is also developing a sales assistant agent to automate repetitive tasks for sales representatives.

As Hero FinCorp expands its data and artificial intelligence strategy, it is creating a trusted automation framework aimed at streamlining operations, empowering employees and helping more customers access financing solutions.

Hero FinCorp is an Indian non-banking financial company offering a diversified portfolio of lending products across retail, micro, small and medium enterprises, and corporate segments. Its offerings include two-wheeler loans, car loans, home loans through its subsidiary Hero Housing Finance Limited, personal loans, and financing solutions for businesses, small enterprises and corporations.

The company has established a nationwide presence covering more than 18,600 postal codes through a network of over 4,200 touchpoints. This extensive reach enables Hero FinCorp to provide financing solutions across more than 2,000 cities, towns and villages. Having served over 13 million customers, the company operates on an artificial intelligence-led architecture integrating underwriting, analytics and marketing capabilities throughout the credit lifecycle. This technological framework enables faster underwriting, lean operations and large-scale credit delivery.

As part of the Hero Group, Hero FinCorp continues to draw upon the legacy of trust, integrity and institution-building established by founder Dr. Brijmohan Lall Munjal. The latest collaboration with Salesforce represents another major step in building a future-ready financial services platform while advancing responsible lending and expanding financial inclusion across India.

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